ifs ProShare was founded (originally as ProShare) in 1992 by HM Treasury, the London Stock Exchange and a consortium of major companies to "Promote responsible share based investment, including employee share ownership, primarily through education and research."
The organisation was originally dedicated to promoting wider share ownership, specifically through support of Employee Share Ownership and Private Investor education. In 2003 the Investment clubs were sold to Digital Look. On the financial education front, ifs ProShare developed the Student Investor Challenge which is now operated by the ifs School of Finance.
ifs ProShare was acquired by the ifs School of Finance in March 2005.